Campaign Manager - BPO/ITeS

- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers

- Manage the implementation, tracking and measurement of marketing campaigns

- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity

- Work within a budget and report any overspend

- Write, edit and proofread copy for promotional materials within marketing campaigns

- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

- Maintain regular measurement of the ROI of campaigns

- Ensure accuracy of marketing materials and provide formal sign off if necessary

- Collect and use data to inform new campaigns and the evaluation of existing campaigns

- Take responsibility for the organization of any trade shows or exhibitions

- Administer the website(s)

- Keep abreast of current trends in marketing