Campaign Manager - BFSI

Job Description :

- As a Campaign Manager, you'll coordinate with internal stakeholders across different verticals i.e. marketing , product to develop and execute campaign strategies to achieve campaign aims

- Supervise the execution, monitoring and measurement of marketing campaigns and their success

- Troubleshoot cross-functional stakeholders in case of any campaign related issues

- Ongoing communication with the stakeholders based on campaign reviews gating process at the time of development

- Collect feedback from external as well as internal stakeholders track performance and optimize design/targeting to improve the campaign effectiveness

a) Campaign Operations :

- Conceptualize and execute campaigns for increasing spends/balances & retain customer stickiness in collaboration with Marketing Communications team

- Publish campaign results with Pre & post comparison along with sharp analytical inputs

- Update every customer touchpoints with the relevant offerings for each campaign

- Investigate and respond to other stakeholder/customer queries within TAT to improve customer satisfaction

- Timely campaign fulfilment to avoid customer complaints

- Ensure timely processing of invoices post procuring necessary approvals

b) Business support

- Utilize campaign learning for optimizing cost & increase campaign response/ profitability

- Understand customer's lifecycle and identify business opportunities through data analysis and campaign result reviews