Campaign Analyst - Cross Sell Loans Unit - Bank

The candidate would be part of the Cross Sell loans unit of the bank and would work as a campaign analyst. The Cross Sell unit is responsible for selling asset products to existing bank customers across the customer's lifetime with the organization.

- Prior experience in banking preferred. Best if the candidate has previous experience in analytics or campaign management

- Optimization of new/existing campaigns using data-driven decisions and QC of the created campaign data sets

- Design of reports for response tracking, measurement, and comparison of success metrics of campaigns

- Engage with various teams across the organization into ensuring all aspects of campaigns are in line with requirements

- Provide analytical support on optimum utilization of the existing customer base with the aim to have better portfolio performance

- Design and enhancement of existing product workflows with the aim to improve customer experience and conversions

- MBA/M.Stat, IT, Engineering will be preferred

- Prior exposure in SAS, R, Python, SQL, Big Data is crucial for the role

- Expert in MS Excel

- Strong inter personal skills

- Good in stakeholder management

Pearl
LakshHr
9354725079