Cambridge University Press - Manager - Marketing

Cambridge University Press - Manager - Marketing (Higher Academics)

Marketing Strategy and Planning

- Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users

- Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets

- Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing

- Support Sales teams in Achieving respective budget targets - Print Books, e-Books and Journals

- Ensure timely and adequate production of marketing literature/collateral - catalogs/flyers/giveaways

- Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches

- Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data

Customer Engagement

- Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25%

- Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth - 30%

- Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals

- Organize and execute annual Library Advisory Board meeting

- Engage our authors

Digital & Social Media Marketing and e-Commerce Promotions

- Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business

- Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors

- Content Marketing - Create rich, meaningful, engaging and interactive content from our customers - authors / librarians

- Community Development - Expand the social media community on Facebook and Twitter; enhance engagement

- Drive E-mail Marketing covering Cambridge's entire Product Portfolio - Print and Digital

Agency Management - establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models

Team Management

- Goal Setting - SMART Goals

- Professional Development and Product Knowledge

- Setting up of Priorities

- Regular Monitoring of the Goals and Behavior