Cambridge University Press & Assessment - Head - Product Marketing - Schools Segment

Job Title: Head of Product Marketing - Schools

Department / Business Unit: Marketing

Location: Delhi

Reports to (job title): VP Marketing - South Asia

Key Responsibilities of the Head of Product Marketing - Schools

- Own and Execute Product Marketing Strategy; As the Head of Product Marketing for Schools, build and execute, through your team, a best-in-class product marketing strategy aligned to the annual business plans of Cambridge K 12 , ELT and International Schools to help improve the success & penetration of our programs in the market in India and South Asia.

- Management: lead, develop, and inspire a team of product marketers.

- Strategic Thinking - balanced by commercial focus and an ability to lead the deployment of products and marketing campaigns.

- Drive inbound & outbound marketing efforts to create a robust lead generation engine for K12, ELT and International Schools business teams.

- Be the Product Champion; help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our complete programs and learning solutions set. Monitor the performance of solutions to educate key stakeholders. Leading and overseeing digital marketing strategies to maximize and enhance the business's consumer reach, customer engagement, and satisfaction.

- Establish thought leadership for the various products & programs through powerful content management.

- Plan and deliver effective & impactful webinars every quarter. Leverage the power of video and testimonial marketing for showcasing the product to prospects.

- Develop, cultivate and grow thriving school communities for relationship and product penetrations.

- Maximise value through innovative online and offline event marketing & brand activations.

- Customer Research; build detailed customer and stakeholder personas and gain a deep understanding of the markets we serve to help execute best-in-class marketing activities for value and volume growth.

- Competitor Intelligence; build and keep up to-date a competitor comparison matrix. Using this intelligence to inform new product development with the global marketing teams and implement the strategies and marketing tactics.

- Product Messaging; using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.

- GTM; work closely with sales and marketing teams to create and support the go-to-market strategy.

- Stakeholder Management; work collaboratively with various stakeholders and regularly present to the Chief Marketing Officer and Regional Director of Business.

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a category lead and go-to product expert.

Role Requirements

- Strategic Thinking and exceptional problem-solving abilities, inspiring leadership and leading from the front.

- The ability to understand and articulate solutions and concepts and translate these into compelling, commercial customer focussed communications.

- Data-driven, measured and results-focused.

- Experience in presenting product marketing plans and concepts at the board level.

- Strong understanding of all elements of the product marketing process.

- Excellent communication skills, presentation & proposal development capabilities and the ability to work with diverse teams.

- Undergraduate degree with a Masters's in Marketing/ Business Management

- 18+ years of experience with Product Marketing and Product Development with 5 or more years, preferably in the Schools Education Sector with leading brands.

- Demonstrable Experience with determining product-market fit and delivering products to market

- Product Marketing Leadership experience, should have led a team of Product Managers

- A highly analytical approach and ability to think out of the box.

- Ability to lead and communicate cross-functionally with Sales, Operations, and other functional departments.

- Sense of ownership and pride in your performance and its impact on the company's success

- Critical thinking and problem-solving skills

- Team player

- Good time-management skills, tremendous ability to multitask.

- Great interpersonal and communication skills

- Good ability to manage both stress and ambiguity

- Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.

- We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

- To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.