CallHealth - Business Integrator - Marketing & Communications

CallHealth is a pioneer and one of the most integrated healthcare platforms that stitches together a comprehensive suite of healthcare offerings, to be accessed at the customer's convenience. The health care services are delivered (a) virtually or (b) at the customer's doorstep and / or (c) at a health or wellness centre - as needed.

CallHealth leverages Technology, Knowledge, and Human Capital for delivering comprehensive patient-centric services - anytime, anywhere. CallHealth integrates all the components of the fragmented healthcare ecosystem and makes them accessible through the CallHealth platform. We provide a single-point access to the customer and give them the power to choose from multiple alternatives as per their convenience across a broad spectrum of the health care eco-system.

Roles & Responsibilities :

1) Business Integrator for Marketing Initiatives is responsible for developing the overall brand strategy.

2) Business Integrator responsible for closely monitoring and leveraging market opportunities, conceptualizing strategic initiatives and ensuring effective execution of the brand campaign plan.

3) Brand Integrator collaborates with specialist agencies and internal support teams for ensuring the right message is communicated to the right audience via the right mediums of communication.

4) The integrator periodically monitors the impact on brand salience and reviews the efficacy of the communication tools and impact of brand initiatives on overall brand salience.

Thinking :

1) Develop marketing Strategy and Plan.

2) Understand what motivates the Customers and what could cause them choose your brand over your competitors' brand.

Doing :

1) Develop and integrated Launch and on going Marketing Plan.

2) Reinforcing the brands promise at each point of Customer Contact.

3) Measuring the ongoing equity of the brand and make adjustments as necessary.

Collaborating :

1) Illaising with legal and compliance personel, ensuring the designs and messages meet the company brand and regulatory guidelines.

2) Collaborate with internal and external stakeholders.

Social media | SMS | Watsapp marketing

SEO | SEM | Lead generation