Cafe Desire - Head - Digital Marketing

JOB DESCRIPTION :

- Exhibit a deep understanding of digital marketing platforms, tools, and industry best practices.

- Showcase proficiency in data analytics and reporting, with the ability to derive meaningful insights.

- Prior experience in the Ecommerce industry is a plus.

- Oversee and optimize Google AdWords campaigns to drive targeted traffic, and conversions, and maximize return on ad spend (ROAS).

- Develop and manage the affiliate marketing program, working with key partners to increase brand visibility and drive revenue through affiliates.

- Utilize your practical expertise to actively participate in campaign execution, keyword research, ad copy creation, and content development.

- Utilize analytics tools and data insights to measure campaign performance, identify opportunities, and continuously optimize marketing efforts.

- Efficiently allocate budgets across various digital marketing channels like Amazon, Flip-kart etc. to achieve maximum results and cost-effectiveness.

- Implement CRO strategies to enhance website performance, user experience, and conversion rates.

- Keep up-to-date with the latest trends and best practices in digital marketing.