ByteDance - Digital Media Lead

- The Digital Media role is responsible for developing and executing overall strategy for social media and digital marketing efforts for ByteDance India & its products - TikTok, Helo etc. It is an opportunity for the right individual to have an impact on the brand through progressive marketing strategies across all digital media.

- This person will be responsible for targeting B2B industry (Brands/Agencies/Trade Industry digital association or web portal publications) through the use of:

- Social media, as well as select online media opportunities - Organic, Earned & Paid

- Maintaining the Bytedance India website i.e TikTok and online branding

- establishing strategic digital partnerships for both the brand and specific events

- Reporting to the Business communication Head/Business communication department - Monetization ByteDance India

- The primary role of a digital marketing manager is to get the word about ByteDance & its product out in the digital space. Below are the roles and responsibilities of a digital marketing manager:

- Develop, implement, and manage marketing campaigns that promote the products and services of a company.

- Enhance brand awareness in the digital space.

- Drive website traffic and acquire leads.

- Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools

- Develop and manage digital marketing campaigns - social & trade platforms

- Manage organization's website

- Optimize content for the website and social networking channels such as LinkedIn, Facebook, Twitter, Instagram, Google, etc

- Track the website traffic flow and provide internal reports regularly

- Fix any error in online content and arrange webinars and webcasts

- Attend networking events and product launches.

- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

- Knowledge or work on SEO techniques will also be helpful

- Edit and post content, videos, podcasts, and audio content on online sites. Work along with the company's external partners/agencies

- Promote company's product and services in the digital space.

- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

- Creating and executing SMS, and email-based marketing campaigns.

- Good verbal and written communication skills are required