ByteDance - Brand Strategist

Job Description

- Support the sales team to come up with strategic sales proposals and secure inventory availability for clients

- Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development

- Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients

- Knowledge of digital third-party servers, measurement, content and media verification partners

- Glean insights from data, and use that data to make client recommendations and inform future proposals

- Work with both sales and ad ops teams to timely launch, and assist in campaign optimizations to ensure revenue is maintained and balanced with client goals

- Prepare reports used by sales teams for forecasting, analysis, and budgeting

- Monitor campaign delivery and make adjustments/recommendations accordingly

- Participate in client communication and provide product recommendations with the sales team

- Campaign trouble-shooting when needed

Requirements

- College degree

- 2+ years experience in digital media and marketing at an agency, publisher or brand.

- Superb understanding of Bytedance's owned-and-operated properties

- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment

- Excellent skills in MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers.

- Strong understanding of digital marketing, especially the mobile, social landscape in India

- Excellent communication skills in person, over email and on the phone

- Self-starter, fast learner who is detail-oriented and has critical thinking

- Ability to work independently and as a team across different departments