BYJU'S - Specialist - App Store Optimization

- Own the ASO strategy, planning & execution for Byju's App

- Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.

- Provide guidelines and recommendations on how to maximize discoverability and conversion rates based on analytics

- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.

- Follow the impact (downloads, revenue & ratings) of the optimizations implemented for our app

- Monitor & report ranks across top keywords, reviews, conversion rate and other metrics across stores on a daily basis

- Help keep our pages SEO optimized for mobile users

- Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords

- Monitor SEO impact with key metrics

- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates

- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards and product changes