- Own the ASO strategy, planning & execution for Byju's App
- Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
- Provide guidelines and recommendations on how to maximize discoverability and conversion rates based on analytics
- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness.
- Follow the impact (downloads, revenue & ratings) of the optimizations implemented for our app
- Monitor & report ranks across top keywords, reviews, conversion rate and other metrics across stores on a daily basis
- Help keep our pages SEO optimized for mobile users
- Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords
- Monitor SEO impact with key metrics
- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates
- Collaborate & work with both internal and external stakeholders for creatives, content, dashboards and product changes
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