BYJU'S - Regional Marketing Head - West

Regional Marketing Head-West

New Centre launch :

- Demographic and psychographic understanding of new markets dynamic at Catchment/Centre level/city level

- Competition strength and profile of customer in that vicinity

- Understand the media, current local events in the vicinity or in the city

- Provide formal brief to the event agency with clear deliverables

- Create Regional Alliance to create lead generation Initiatives

- Create a concept to create PR and Digital Story.

- BTL activation support at center level till the time the center doesn't achieve or is in par with the budgeted Enrollment/sales

- Monitor the implementation of marketing activities in new center vis a vis planned output

- Work closely with all stakeholders for new Centre launches and KPI setting

- Report Cost Benefit analysis and Weekly analysis to HO

- Tie up with brands to increase enrollments and contribution

- Quality Footfall data generation at the centre level

Planning and execution of regional marketing calendar

- Monitor Centre performance and analyze the activities initiated in Monday meeting to improvise or change the same

- Deploy best practices and successful marketing initiative across various centre

- Competition tracking and analyzing their initiative in the region every QUARTER (Pre / Post)

- Implement brand campaigns and Head Office Led Initiatives to keep up the imagery of brand

- Analyze centre performances and plan a calendar to target Business KPIs

- Ensure monthly marketing calendar is prepared along with the team and implemented at the region

- Share the process note with centre manager and all stakeholder for all marketing initiatives

- Create and execute Marketing Plan for the region

Marketing budget, reporting and vendor management

- Complete control of budget allocated for marketing activities

- Reduce the cost through effective planning and execution

- Create vendor empanelment process (guidelines from HO)

- Ensure qualitative execution by working with approved and qualified vendor

- Attend all the regional reviews and share the monthly travel calendar with operations and marketing team in the region and HO

People management

- Build, coach, develop and motivate the team to meet and exceed performance expectations

- Manage and motivate the team to ensure high engagement levels

- Lead them through example and timely feedback to HO on their training and performance