Byjus - Manager - Brand Strategy - IIM/ISB/FMS/MDI

About BYJU'S (Think & Learn Pvt Ltd) :

- BYJU'S is the world's largest ed-tech company and the creator of India's most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.

- BYJU'S launched its flagship product, BYJU'S - The Learning App, for classes 4-12 in 2015. Today, the app has over 75 million registered students and 5.2 million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning.

- The Disney. BYJU'S Early Learn App was launched in June 2019, a special offering from BYJU'S for students in LKG, UKG and classes 1-3 featuring Disney's timeless characters. In early 2019, BYJU'S acquired Osmo, a Palo Alto-based maker of educational games to transform the whole offline to online learning experience. In 2020, BYJU'S also acquired WhiteHat Jr., an Indian edtech company that offers interactive coding courses for students. BYJU'S is also the official sponsor of the Indian Cricket Team.

- Delivering world-class learning experiences, programs from BYJU'S are making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per their pace and style of learning. BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalised learning methodologies.

- At BYJU'S, our learning products have enabled millions of students across the globe to take the initiative to learn on their own and fall in love with learning. Our dedicated team works towards ensuring that every child everywhere can keep learning to reach their true potential

The Role :

- This is a new role that will be a critical part of driving an - insights-led consumer centric- Go-To-Market culture within the organization.

- BYJU's is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

- The Manager - Brand Strategy will be a part of the Brand Strategy team responsible for building world-class consumer brands and supporting exceptional growth of the business.

- We are looking for a gifted individual who is a strategist with a passion for deeply understanding customers and translating that knowledge into actionable results.

- The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The Position will be a part of the Brand Strategy team that reports to the Vice-President Strategy and work closely with the Marketing, Strategy and Business Development teams.

Key Responsibilities

- Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics for assigned brand

- Guide the insights team in development and implementation of a research calendar.

- Issue relevant briefs to the Insight team for them to translate into projects

- Lead the Insights team and oversee the execution of the various research projects

- Build cultural, category & competition learning for a better innovation pipeline and market specific communication

- Define and develop the assigned Brands/sub-brands in the portfolio

- Track brand health by regularly tracking key metrics, and working with teams responsible for the same

- Partner with the marketing and creative team to provide insights and strategic direction

- Lead creation of communication briefs, basis the identified insights

- Own campaign assessments and feedback loop for improvements/course corrections

- Conceptualize and execute innovative programs that drive the brand in the desired direction

Candidate Profile

- Conceptualize and execute innovative programs that drive the brand in the desired direction

- MBA from a premier institute, working/having worked in Blue-Chip Consumer companies - with a minimum of 2 years- experience being in Brand Management

- 3 to 5 years of experience overall, post MBA

- Entrepreneurial experience or experience in marketing consultancies will be valued