Byju's - Leadership Role - Marketing

Job Summary:

Looking for an experienced Marketing leader to direct and oversee our Marketing department for the business. Will be responsible for the design, implementation, and monitoring of effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques in consumer tech or consumer product companies.

Key Responsibilities:

- Develop and implement a cohesive marketing plan to increase brand awareness

- Set current and long-term goals for internal teams

- Design and review the Marketing department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Prepare regular reports and presentations on marketing metrics for the Business Head

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the company's objectives

- Track competitors' activities.

Required Qualifications:

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics, and Google AdWords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with the ability to make difficult decisions

- Masters degree in Marketing, Communications or relevant field