BYJUS Exam Prep - Director/AVP - Category Head

Category Head (Director/AVP Category)

About BYJU'S Exam Prep :

BYJU's Exam Prep is the Most Comprehensive Exam Preparation App, loved by millions of aspirants across the country. We are the Exam Preparation vertical of BYJU's, world's most valuable Ed-Tech company.

We are a rapidly growing team of innovative, inquisitive, like-minded go-getters, who have helped over 3 Crore Aspirants in achieving their career dreams. We are a young and passionate organisation, constantly striving to work towards the aspirants' cause. We believe in working hard and celebrating achievements harder with our colleagues-turned-friends. The open and approachable culture at BYJU'S Exam Prep ensures an all-round learning experience with equal focus on tech and human skills.

What You'll Do :

Planning & Implementation

- Planning - Closely working with Business Head to define the overall revenue growth strategy for Defense, NET (CSIR, UGC) and other exam categories (which will be added later)

- Execution - Converting long term strategy into Annual & Quarterly action plans (strategic growth projects) at Exam Category level

Enriching Product offerings & driving category specific marketing projects

- Program Management - Working closely with Content, Operations, Growth & Marketing and Business teams to drive growth for your exam categories

- Strengthening Product Offerings - Courses, Test Series, Async Content, Doubt Solving across a variety of exam segments

- Category Growth - User Growth, Retention, Onboarding Strategy, Success stories, Content Marketing initiatives

- Market & Competitor Analysis - Getting deeper understanding of online/offline markets, students actual requirements, perception and scale.

- Faculty Hiring & Management - Hiring, Onboarding India's best Faculty to co-create and deliver our product offerings thus driving growth by defining key metrics across all channels - Async, YT, App Free and App paid sessions

People Leadership

- Build, groom and retain the Direct & Indirect Report - Category Managers, Marketing/Product offering Managers, YT & Community Managers

- Set goals, define KPIs and ensure team tracks effectively towards goals

- Be a culture ambassador for the team

- Develop strong relationships with key stakeholders (Product, Engineering, Marketing, Growth, Operations and Content) to ensure quick business turnarounds

What You'll Need :

- MBA with 7+ years of experience preferably in setting up hyper growth teams

- Experience in building/managing B2C products

- Proficient at analyzing data, building reporting and making strategic recommendations based on data and trends.

- Self-motivated, have a strong entrepreneurial spirit, be adaptable to business growth fluctuations

What We Are Offering :

- An open, transparent culture.

- Quality over quantity approach (We care about the work you put into the hours, and not about the number of hours you put into work).

- We move fast. Speed of execution is essential for any startup, but we believe this is even more pertinent in our 24/7 industry.

- We are data driven. Whether it's a growth or product decision, we believe data can always help us make more precise and informed choices.

- We prioritize learning. Outcomes are mission-critical, but we also believe that learning in success and in failure will drive our continued success. Our industry is emergent - there's no shortage of experiments to get involved with and to continue growing and learning together.

- A young and vibrant team brimming over with ideas

- On the job learning and working on some path-breaking projects

- Chance to make an impact in the lives of millions of students.

We're A Great Place to Work!

We at BYJU'S Exam Prep have always strived to be a great place to work & now we've proven our mettle. BYJU'S Exam Prep has been conferred with the title of Great Place To Work. Being an employee centric organization, we work relentlessly to ensure that the comfort, health & well-being of our employees are never compromised with. We strongly promote equal participation in the workplace so that everyone is able to evolve, grow & improve their skills consistently.

P.S. We have a strong, proven bias towards people who demonstrate zeal to learn, a curiosity of how things work beneath the hood and are a good match for our open culture that promotes integrity, equality and learning.