Buyogo - Technical Writer

Technical Writer

Buyogo AG:

- Buyogo is a Swiss-based B2B company founded in 2020 with the aim of organizing SMEs eCommerce data and empowering them to succeed in the digital economy. The team is dedicated to providing the required products and support to help SMEs grow and expand their online presence and scale their business. With a commitment to innovation and customer centricity, Buyogo is a trusted partner for businesses looking to succeed in the competitive world of e-commerce.

- With the aim of expanding its presence in the Asian market, Buyogo has made strategic acquisitions to enhance its platform. The company has acquired Ncinga Innovations Pte Ltd, a Singapore-based digital transformation service provider, as well as the assets of Zilingo, a technology firm that helps players in the fashion, retail, and garment industries to produce, source, and trade efficiently.

- Solvei8 (pronounced solve-it) is a one-stop integrated factory cloud solutions provider for the apparel and footwear industry, under the parent company Buyogo AG. With innovation, agility, and customer-centricity at the core, Solvei8 is focused on providing solutions that optimize factory processes, increase visibility, and lead to better data-driven decisions.

- The Content Writer is responsible for executing all written deliverables. The Content Writer will produce a wide range of content and copy, from strategy documents, buyer personas, and positioning statements to blog posts, case studies, ebooks, white papers, webinar decks, landing pages, website copy, email copy, sales collateral, and more. You need to be organized, methodic, and capable of keeping multiple projects ongoing at the same time. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the product and sales teams.

RESPONSIBILITIES:

1. Create grammatically correct, well-researched, and plagiarism-free promotional and non-promotional content according to defined campaigns to drive leads and educate the target audience.

2. Use the best practices of SEO and other digital marketing techniques that are in trend to create content.

3. Understand the platform before writing content for one. Analyze the content marketing metrics and make changes as and when needed according to the performance of the content.

4. Assist with an annual and quarterly content calendar by researching industry-related topics.

5. Write clear marketing copy to promote our products/services. Proofread and edit all content before publication.

6. Conduct keyword research and use SEO guidelines to increase web traffic.

7. Work with Product Marketing and Sales, identify customers' needs and gaps in our content, and recommend new topics.

8. Ensure all-around consistency (style, fonts, images, and tone).

JOB QUALIFICATIONS AND SKILL SET REQUIREMENTS:

1. 5+ years of B2B writing experience preferred, knowledge of B2B software space a plus.

2. Knowledgeable in the fundamentals of SEO and keyword research.

3. Strong knowledge of various marketing and analytics tools such as HubSpot, Google.

4. Analytics, CRM systems (e.g. Salesforce), and content management systems.

5. Strong written and verbal communication skills.

6. Skilled in writing and editing content with attention to detail and timelines.

7. Strong prioritization, organization, and project management skills.

8. Ability to multitask in a fast-paced environment and prioritize deadlines accordingly.