Buyelectric.com - Head - Channel Development

About the company :

Buyelectric.com, is an exciting, growing, B2B online electrical store.in the rapidly growing local discovery space launched in the year 2015.

Company aspires to be a billion dollar company by 2020, with thousands of distributors & manufacturers of electrical and industrial products as sellers and over lacs of industries, contractors, builders, trade partners and retailers as customers.

Role & Responsibilities :

- Responsible for development of franchising opportunities. ( lead generation)

- Identifies potential franchisees through contacts within communities.

- Familiar with a variety of the field's concepts, practices, and procedures.

- May lead and direct the work of others.

- Manages franchisee evaluation, selection and certification and supervises franchisee performance.

- Evaluates market conditions and recommends strategies for franchise expansion.

- Take full and sole accountability for the franchise centers P&L

- On-board all new Franchisees to the processes and policies of Buyelectric, and ensure they are followed

- Act as a coach and mentor for the Franchisee to grow and develop their business

- Collaborate with the Franchisee during the business planning process

- Manage trainers in the franchise centers and create development plans to support their personal growth

- Encourage collaboration and resolve the conflicts between the Franchisee and Buyelectric Trainers

- Franchise Development will be responsible to expand franchise network in the assigned area/ clusters. He will be responsible for Generating leads, Meeting prospects, Getting applications, Giving LOI (Letter of Intent) and Overseeing completion of new franchisee workshops - LOI to COS (Commencement of Service).

Primary Responsibilities :

- Plan the expansion within the Area /cluster: Identify potential towns/city, identify the potential catchments/location within the city/town, prepare strategy to identify and prospect the potential partners in each location.

- Funnel management: Manage the prospects funnel and ensure enough flow at various stages. Conduct lead generation campaigns and activities to add more enquiries and prospects in the funnel

- Prospecting: Meet and present business model and Franchise Value Proposition to the prospects. Qualify prospect to the next level based on interactions. Trigger due-diligence process and field assessment process for the qualified partners.

- He should like meeting people, traveling to places and setting up new business.

- Identify and implement interventions required to shrink the prospecting to LOI time

- Oversee the LOI to COS phase which involves Infrastructure development, Equipment procurement, Manpower recruitment and training, Corporate Identity implementation and hand over to operations team.

Secondary Responsibilities :

- Give inputs on enhancing the franchise value proposition

- Provide insights on completion analysis and strategy

- Head- Franchise Development should be MBA / BE/ Graduate with experience in network development or Channel Sales.

- He should possess essential Functional and Behavioral Competencies

Functional skills required to execute the role:

- He should have hands on experience in Franchise Development or New Channel Development in Product/Service Category

- Possess Business Know How

- Expert in Network Development

- Expert in Project Management

- Should have past experience of initiating, developing and maintaining channel sales of industrial electrical products like cables, wires, pumps, motors, switch gears etc

Behavioral Competencies required:

- Possess required and essential Negotiating Skills

- Possess required and essential Selling Skills

- Possess required and essential Planning Ability