BusinessOnBot - Associate Vice President - Marketing

We are on a mission to help 30 million+ D2C brands and SMBs with automated sales and user acquisition on WhatsApp in India.

In 2022, Businessonbot has grown 10X in ARR and inched towards profitability in Q4 of FY 2023. We target a massive wave of D2C businesses in India. In year 2023, we'd like to become the 1st and largest WhatsApp SaaS player of its kind. There's never been a more exciting time to be in BusinessOnBot.

We are a Y Combinator backed company (YC W21) and have closed our pre-series A round of $1.3M. Backed by experienced founders/CXOs/directors from renowned companies like WhatsApp, Lulu group, OYO, Netflix, Pepsico, Cleartax, InMobi etc. to add to our team.

About you: AVP, Marketing is one of the senior leaders of the company, working closely with the clients and founders of D2C brands to drive the future-oriented vision and plans around WhatsApp.

Your growth:

- You'll experience running a profitable startup and become the VP, Marketing.

- You'll see a 35-people team becoming a 100-people and will grab the rarest opportunity to be in the room where company's decisions are planned with founders, product and marketing leaders.

- You'll love working with super-strong technical, design and product teams, and fall in love with technology first approach to solve large scale business problems.

- You will be rewarded with a competitive offer on cash and stocks

- Your role while working with the founders:

- Lead acquisition, close affiliate partnerships and data tracking/analytics

- Creating and driving brand awareness, marketing activities, and conversion campaigns that resonate with all relevant audiences

- Performance marketing - User Acquisition, CAC, Payback Period, Returns on Ad Spend

Brand campaigns with various community building activities, podcasts, conferences, press releases and celebrities/influencers across the Digital Media. Checkout our GroD2C podcast page - https://businessonbot.com/grod2c-podcast/

- Product Features - Influence product and sales team with product shareability and referral ideas.

- Coordinate with various departments and stakeholders to build smooth processes across.

- Working with the sales team, product teams and marketing team to drive alignment across teams and customer engagement.

- Own business metrics and drive revenue growth

- Innovate sales funnel to add new revenue channels

What makes you a good fit :

- 3-4+ years of having hands-on monitoring of performance marketing and revenue driven strategies preferably in B2B SaaS start-ups

- Founder Experience

- Experience as a team lead is preferred

- Exceptional communication and presentation skills, coupled with excellent listening skills

- Strong negotiation, communication and presentation skills

- Your Probable Exit in 2-4 years: Since you will be working with founders/CXOs and key decision makers in D2C domain (D2C brands and enablers), there are 2 kinds of exits:

- Creating a D2C brand or enabler in a particular domain post understanding market sentiments (Given that, the idea relates to the work at BusinessOnBot, BusinessonBot will be the first investor in your startup)

- ESOP exit via fundraise, acquisition (since profitablity) or IPO