Posted By
Posted in
Sales & Marketing
Job Code
1178361
Chance to work in Asia's leading online tech-education firms and be a part of their Leadership team.
Client:
Our Client is Asia's leading tech-education firm valued at over $600 Million. They have a strong presence in the country and have done 10,000+ placement with 400+ companies. They are among the leading upskilling platforms with around 1 million and above registered users.
Key Responsibilities:
- Primarily responsible for go-to-market strategy (GTM) and hands on execution of the same.
- Build cross-functional GTM plans that rally the Bachelors org to the highest growth priorities across the learner lifecycle, from acquisition to retention
- Formulate GTM strategy for the initial phases of launch of the Bachelors program to achieve scale quickly and drive the execution with a focus on core brand design
- Collaborate meaningfully with our marketing and sales orgs to execute GTM plans at scale
- Responsible for being able to build teams to manage programs very closely
- Use qualitative and quantitative data-driven models to measure, analyze, and synthesize actionable insights across the learner lifecycle, and disseminate knowledge broadly across cross-functional orgs.
- Contribute to the wider business through thought leadership, knowledge sharing, recruitment and mentoring.
Preferred experience and skill sets:
- 12+ years relevant work experience in building, executing and scaling consumer business in fast paced environments.
- Go-to-market strategy (GTM) heavy experience building a large consumer brand. Decent understanding of marketing and sales engines. Should have done some bit of brand building themselves in the past.
- Strong operational muscle to have handled large scale operations.
- Experience in at least one zero to one build-up - having been resourceful to navigate a hard market.
- Deep analytical skills, with high capacity to think strategically about complex issues, evaluate alternatives, and make compelling recommendations based on proven business case analysis.
- Ability to collaborate with various departments by utilizing superior relationship-building skills, interpersonal skills, and influence.
- Perseverance and drive manifested in a strong work ethic and entrepreneurial willingness to roll up your sleeves and do whatever needs to be done.
- Effective communication and influencing skills; and a passion for education.
- Good to have: Some exposure to education businesses in the past.
- Must have done undergrad in tier 1 engineering school and PG in top MBA school. (IIT/IIM/NIT/XLRI preferred)
Must-have mindsets:
- Tolerance for ambiguity: Not being fazed by challenges, being able to structure a problem statement on your own
High ownership: You would own the problem and have a 'get-it-done' mindset
Iterative problem-solving: Comfort around iterating on a problem statement
Obsession with process excellence: which translates to being independent and detailed with all inputs and outputs
Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :)
What is an offer for the candidate?
- Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance, and ultra-chic office space.
-Market leading compensation: If we like you, we will make sure you like our offer
- Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically to high-impact initiatives critical to our trajectory.
- Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital, and Hotstar to name a few.
- Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 6-12 months
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Posted By
Posted in
Sales & Marketing
Job Code
1178361