Business Marketing Role - BFSI

Detailed JD :

Business marketing role for the Banking, Financial services and Insurance

- The person will be responsible to build the brand and help drive demand using internal and external marketing engines and influencers. The business provides solutions to banking, capital markets & securities and insurance customers across the globe.

- This business unit provides a fantastic opportunity for innovative and 360 degree marketing to make the brand even bigger and better. The person will closely work with the BFSI Business and the Marketing eco-system. The position is based in Bangalore.

Job Description :

- Drive demand through Solution / Theme Based Marketing campaigns and focused events

- Take the business themes to the Market - Build impactful solution marketing campaigns to push the business themes to the TG using internal and external marketing engines

Events :

- Participation in Client hosted and trade events, drive customer experience and customer traffic to the events, create the messaging and generate leads.

- Take marketing into accounts

- Enhance Client perception in key accounts

- Increase wallet share by driving Deal intervention campaigns and cross sell campaigns into top accounts

- Enhance Customer relationship and experience and increase customer advocacy

- Drive demand and build the brand through content, thought leadership and increased media presence.

Positioning & Messaging Architecture :

- Create a differentiated positioning and the marketing assets for the business and its key big bets( theme/ solution/ service offering)

- Make the Thought Leadership more engaging, relevant and take it closer to our customer communities and media.

- Re purpose content to suit multiple media engines ( Social media, relevant industry publications)

- Create and build promotions campaigns for customer case studies / customer success stories

- Increase influencer Connect

Analyst Relations :

- Map key analysts and help build effective relationships between business stakeholders and the analyst community

- Enhance the brand within the analyst community- Drive positive movement on analyst surveys and interactions and share success stories and relevant thought leadership

- Run the Analyst based marketing program for the business.

- Market Intelligence and Internal Process

Marketing Communications :

- Both external and internal

- Gather insights from Industry trends and reports

- Garner account intelligence

- Institutionalize processes and make them repeatable

- Vendor and agency management

- Marketing workshops for better business and marketing alignment

- Marketing operations

Key Qualities Desired :

- Ability to get the job done, Ownership, Persistence, Adaptability, Attention to detail, Ability to effectively collaborate with business & marketing teams, Being a change agent, Create work that will get admired, replicated, used and creates an impact

Requirements :

- 8 to 12 years of relevant marketing work experience

- Basic marketing aptitude and skills

- Brand & Marcom experience

- Exposure to B2B brand building l Understanding of the vertical and technology

Latha Kiran
Consultant | Technology
T +91 80 4179 5026 M +91 99000 61203