Business Lead - D2C Apparel Startup

About the Company:

We are a rapidly growing Direct-to-Consumer (D2C) women's wear brand based in Mumbai, known for our commitment to high-quality fashion and innovative designs. Our mission is to empower women through stylish, affordable, and sustainable clothing. We are looking for a dynamic and strategic Business Lead to join our team and drive the brand to new heights.

Job Summary:

The Business Lead will be responsible for overseeing the overall business operations, driving growth, and implementing strategic initiatives. This role requires a combination of strategic thinking, operational expertise, and strong leadership skills. The ideal candidate will have a deep understanding of the fashion industry, particularly in the women's wear segment, and a proven track record in managing and scaling a D2C brand.

Key Responsibilities:

Strategic Planning and Execution:

- Develop and execute comprehensive business strategies to drive growth and profitability.

- Identify market trends, consumer insights, and competitive landscape to inform strategic decisions.

- Set ambitious yet achievable goals and ensure the team is aligned and motivated to meet them.

Operations Management:

- Oversee day-to-day business operations to ensure efficiency and effectiveness

- Manage supply chain, inventory, and logistics to ensure timely delivery and optimal stock levels.

- Implement operational processes and systems to improve productivity and scalability.

Sales and Marketing:

- Drive the sales strategy to increase market share and customer acquisition.

- Collaborate with the marketing team to develop and execute effective marketing campaigns.

- Analyze sales data and customer feedback to refine product offerings and marketing strategies.

Team Leadership:

- Lead, mentor, and develop a high-performing team across various functions.

- Foster a collaborative and positive work environment that encourages innovation and accountability.

- Ensure clear communication of business objectives and performance expectations.

Financial Management:

- Oversee budgeting, forecasting, and financial planning to ensure fiscal health.

- Monitor financial performance and implement measures to achieve revenue and profit targets.

- Manage cost structures and drive cost-saving initiatives without compromising quality.

Product Development and Merchandising:

- Collaborate with the design and production teams to create a compelling product line.

- Ensure that product development aligns with brand vision and market demand.

- Develop pricing strategies that balance profitability and customer value.

Customer Experience:

- Champion a customer-centric approach to ensure exceptional customer service and satisfaction.

- Implement feedback mechanisms to continuously improve the customer experience.

- Develop strategies to increase customer loyalty and lifetime value.