Business Head - Textile Business

1. Strategic Planning and Business Development

KRA: Develop and execute a comprehensive business strategy to drive brand growth and market share in the ladies' nightwear segment.

Key Results:

- Define and implement short-term and long-term growth strategies, including market expansion, new product development, and partnerships.

- Lead market research to identify emerging trends in nightwear, consumer behavior, and competitive analysis.

- Establish goals and KPIs for revenue growth, profitability, and market penetration.

- Expand the brand into new markets, both online and offline, through retail partnerships or international expansion.

2. Brand Positioning and Marketing Strategy

KRA: Oversee the development and execution of the brand's marketing strategy to ensure strong brand positioning in the market.

Key Results:

- Work with the marketing team to design campaigns that resonate with target customers (e.g., targeting young women, luxury shoppers, or sustainable fashion enthusiasts).

- Ensure consistent messaging across all marketing channels (digital, print, social media, influencer marketing).

- Manage the brand's image and reputation through public relations, customer engagement, and media presence.

- Drive customer acquisition and retention strategies through compelling brand stories and product offerings.

3. Product Development and Merchandising

KRA: Lead the product development and merchandising strategy to ensure the brand offers appealing, high-quality, and competitive nightwear collections.

Key Results:

- Collaborate with the design and sourcing teams to ensure that the product range aligns with customer demand, seasonal trends, and brand identity.

- Ensure product quality, fit, and design meet market expectations and reflect current fashion trends in ladies' nightwear.

- Monitor product performance and make data-driven decisions to adjust the product mix, pricing, and inventory levels.

- Introduce innovative collections (e.g., eco-friendly fabrics, luxurious designs) that differentiate the brand in the marketplace.

4. Sales and Revenue Growth

KRA: Drive sales performance and achieve revenue targets for the brand through effective sales strategies and business partnerships.

Key Results:

- Develop and implement sales strategies for both online and offline channels (e.g., e-commerce platforms, brick-and-mortar retail stores).

- Monitor sales performance and take corrective actions to meet or exceed monthly, quarterly, and annual sales targets.

- Establish strong relationships with key retail partners, distributors, and e-commerce platforms to expand the brand's reach.

- Oversee pricing strategies to ensure competitiveness and profitability while maintaining brand integrity.

5. Profitability and Financial Management

KRA: Ensure the brand operates profitably, managing costs, margins, and overall financial health of the business.

Key Results:

- Monitor profit margins, production costs, and overheads to ensure financial goals are met.

- Work with the finance team to prepare and track budgets, ensuring efficient allocation of resources.

- Conduct regular financial reviews and implement strategies to improve profitability (e.g., optimizing supply chain, improving production efficiency).

- Set and monitor key financial KPIs, such as gross margin, net profit, and return on investment (ROI).

6. Customer Experience and Loyalty

KRA: Ensure a superior customer experience across all touchpoints, fostering brand loyalty and increasing customer retention.

Key Results:

- Work with the customer service team to create strategies for handling customer inquiries, returns, and feedback efficiently.

- Develop and implement loyalty programs to reward repeat customers.

- Use customer insights and feedback to continually improve product offerings and services.

- Enhance the online and in-store shopping experience by optimizing website functionality, mobile apps, and retail store layouts.

7. Supply Chain and Inventory Management

KRA: Oversee supply chain operations to ensure seamless delivery of products to customers, with an emphasis on quality, cost, and efficiency.

Key Results:

- Work with the sourcing and logistics teams to optimize inventory levels, minimizing stockouts and excess stock.

- Implement efficient production and logistics processes to reduce lead times and improve delivery reliability.

- Oversee warehouse and inventory management to ensure products are available when needed for retail or online orders.

- Monitor supplier performance and work to mitigate risks associated with production delays or quality issues.

8. Team Leadership and Organizational Development

KRA: Lead and manage the team to ensure alignment with business goals, fostering a high-performance culture.

Key Results:

- Set clear objectives and KPIs for all departments (sales, marketing, design, finance, customer service) and ensure these align with the company's broader goals.

- Provide leadership and support to senior management and cross-functional teams.

- Develop and implement talent acquisition, training, and retention strategies to build a skilled and motivated workforce.

- Foster a collaborative and innovative work environment to encourage creative solutions and continuous improvement.

9. Sustainability and Ethical Practices

KRA: Ensure the brand adheres to sustainable and ethical practices in sourcing, production, and distribution.

Key Results:

- Implement and promote sustainable materials and eco-friendly production methods (e.g., organic cotton, recycled fabrics).

- Work with suppliers to ensure compliance with ethical standards (e.g., fair labor practices, animal welfare).

- Communicate the brand's sustainability efforts to consumers through marketing and transparency.

- Establish goals for reducing the brand's carbon footprint, waste, and environmental impact.

10. Market and Consumer Insights

KRA: Continuously analyze market trends and consumer behavior to inform decision-making and product offerings.

Key Results:

- Conduct customer surveys, focus groups, and data analysis to understand purchasing patterns and preferences.

- Monitor competitor activity to stay ahead of market trends and respond to changes in the industry.

- Adjust product offerings, marketing strategies, and sales tactics based on consumer feedback and insights.