Business Head - Soluble Coffee - Asia

Soluble Coffee - Business Head - Asia

- In line with the global instant coffee strategy, involving in developing marketing strategy for Asia Region including demand mapping, segmentation and setting long-term objectives

- Identify opportunities beyond current marketing perimeter i.e., value added finished products, tolling etc.

- Market intelligence: hold ownership of research data and gather market information on competition, prices, supply, demand, trends to improve information quality for strategy decisions

- Formulating Sales plans, marketing budgets and forecasts

- Develop effective marketing tools to reach new accounts and managing relationships with key buyers regionally which includes pricing, negotiation and concluding contracts

- Maintain close communication and interaction with green coffee marketing teams to leverage on existing customer relationships

- Close collaboration with global commercial team to ensure consistency across regions and knowledge sharing

- Build close relationship with plant management and develop strong knowledge of the production asset