Posted By
Posted in
Sales & Marketing
Job Code
859210
Business Head (Online Channel)
Industry - FMCG / Foods / Beverage
Category - Sales & Marketing
Skills - ecommerce
Job Type - Permanent
Description - This is an opportunity to work with the founders and establish the online channel for the company
Client Details :
Our client is a food products company with over 5 years experience in developing products which nourish a person's health. The founders come with strong pedigree and the organisation is backed by marquee investors.
Job Description :
- Responsible to set up eCommerce platform, build the required team and lead it to be the primary revenue-generating division.
- Develop e-Commerce merchandising & e-retailing strategy to meet revenue target
- Collaborate with e-retail companies, negotiate profit margins, marketing expenditure splits and brand position
- Drive day to day optimization and digital revenue responsibilities across categories; analyze weekly and daily performance, provide insights and drive day to day optimization across all platforms
- Identify and create demography based marketing strategies to acquire the target customers
- Work with Marketing, Merchandising and Creative teams in our integrated planning process to deliver a cohesive shopping experience across all touch-points
- Understand our shopper needs and expectations in different geographies and work with creative teams to achieve a balanced, strategic approach to online merchandising localization
- Work with creative and localization teams to define online merchandising processes to suit the local needs
- Utilize reporting (conversion, funnel, etc.) data & analytics to improve business performance and inform
merchandising strategies to drive growth
- Responsible for online collaboration to drive e-retail
- Collaborate with other corporates for promotional campaigns
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Posted By
Posted in
Sales & Marketing
Job Code
859210