Business Head - Knitwear Business

Key Responsibilities:

Strategic Planning:

- Develop and execute strategic plans for the knitwear division in alignment with the company's overarching goals.

- Identify market trends, customer preferences, and competitive dynamics to capitalize on growth opportunities and mitigate risks.

Sales and Revenue Generation:

- Set sales targets and develop strategies to achieve and exceed revenue goals.

- Establish and maintain relationships with key clients, retailers, and distributors to drive sales and expand market reach.

- Monitor sales performance, analyze data, and adjust strategies as necessary to optimize results.

Product Development and Innovation:

- Collaborate with design and production teams to develop a diverse and appealing range of knitwear products.

- Stay abreast of industry trends, technologies, and innovations to enhance product offerings and maintain competitiveness.

- Ensure product quality, cost-effectiveness, and timely delivery in line with customer expectations.

Team Leadership and Management:

- Lead, motivate, and mentor a cross-functional team including sales, marketing, design, production, and quality control staff.

- Foster a culture of collaboration, creativity, and continuous improvement to drive team performance and achieve departmental goals.

- Provide guidance, support, and professional development opportunities to team members to enhance their skills and capabilities.

Financial Management:

- Develop and manage the division's budget, forecasting, and financial reporting processes.

- Monitor expenses, revenue streams, and profitability metrics to ensure financial targets are met or exceeded.

- Implement cost-saving initiatives and efficiency improvements to optimize financial performance.

Market Analysis and Customer Insights:

- Conduct market research and analysis to identify customer needs, preferences, and buying behavior.

- Utilize insights to inform product development, marketing strategies, and promotional campaigns to attract and retain customers.

Brand Building and Marketing:

- Work closely with the marketing team to develop branding strategies, promotional activities, and advertising campaigns to enhance brand visibility and awareness.

- Ensure consistent messaging and brand positioning across all marketing channels to reinforce brand identity and drive customer engagement