Business Head - General Trade - FMCG

Desired Candidate Profile

Qualification: Post Graduation in Sales and Marketing.

Experience: 15 - 22 years with about 10 years of supervisory experience and a minimum of 5 - 8 years in a middle management position in any FMCG.

CTC: 1Cr

Roles and Responsibilities :

1. Direct the Sales Team and establish Sales Targets Brand Wise Pack Wise as per Annual Business Plan

2. To establish coverage, Distribution, and Display objectives in line with Business Plan and achieve turnover targets, profit targets, and market share targets.

3. Co-ordinate Sales and Distribution by establishing a Sales Territory

4. Work out a training Calendar for all players in the Sales Organization and implement the same. Co-ordinate with SMM and execute all the marketing and brand activities as per the agreed calendar in ABP

5. Analyze Stock Movement based on secondary sales and have complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirements and coordinate with Logistics for the same

6. Regularly have a financial review with the Finance |Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved

7. Have a Clear focus on Traditional Channels to build Distribution, Visibility, and volumes

8. Establish a Travel and Market Contacts Plan for Self, Direct reporters, and the entire Sales Team

9. Have Periodic Sales reviews with the team on outlet increase and channel partner expansion

10. Have Periodic revisions on the Progress of Business, Weekly, Monthly, Quarterly, and Yearly. Regularly update your immediate supervisor and the marketing team on sales trends, market developments, and competition

11. Coordinate with the Logistics department to ensure smooth functioning of C&F operations

12. Ensure the training on induction manual to all the sales team members including the new recruits

13. On a quarterly basis do a SWOT analysis of sales performance at the PAN India Level.

14. Do half yearly appraisal of your team

15. Ensure that you have the budgeted manpower regularly as per ABP. Attract and retain quality manpower