Posted By
Posted in
Sales & Marketing
Job Code
515814
Key Responsibility Areas (KRA)
1. Business Delivery: Business development - new client acquisition, corporate as well as retail / Revenue generation for Business, collection, deployment, revenue loss
2. Effective, high quality Service delivery including processes (SOP) through operational control: Conceptualize, develop and execute systems and process, i.e. working norms, sales kit, review mechanism, sales training, market intelligence, competitive analysis etc.
3. Strategic Business Direction: Marketing, Strategic business direction, Brand building, Business promotion
4. Key account management: client relationship, new business
5. Capability Building
Responsibilities & duties :
Business Delivery: Business development / Revenue generation, collection, deployment, revenue loss
- Responsible for identifying and developing new sales opportunities this may be through current customer network or through identifying potential opportunities outside of the current customer base.
- Supports the sales team in creating account plans and executing them
- Ensures the team achieves targets for both lead generation and sales in line with the business plans and targets.
- Define Customer Profile by identifying and understanding your existing customers
- Sector wise allocation
- Create Database of customers
- Establish direction (customer segments, products, and initiatives).
- Structure team per business priority, ensure & build necessary capacity through recruitment, training, guidance, encouragement for effective lead conversions.
- Organize current business into manageable units, establish business priority & align resources / efforts accordingly. Define business context & direction for Customized business to better leverage efforts & synergies between the 2 business streams
- Define & drive Service & performance culture to deliver distinct value for the customer
- Control Revenue Loss: Ensure there is no shortage of manpower by providing enough bench strength by doing analysis of client category and put mechanism to capture daily shortage to drive the team
- Collection: Responsible to drive collection strategically and ensure collections above 90% month on Month Effective, high quality Service delivery including processes (SOP) through operational control: Conceptualize, develop and execute systems and process, i.e. working norms, sales kit, review mechanism, sales training, market intelligence, competitive analysis etc.
- Create a bench mark in service delivery and establish industry differentiator factor, constantly study / survey competitor's best practices and take proactive measures to upgrade service standards.
- Process & Methods: Responsible for developing, SOP, process, methods and system which guarantee customer and organisation minimum standards of service delivery at any given point of time.
- Proactive tracking of pending service issues and ensuring timely response
- Prepare SOP reports in advance of training and other engagements for different operational activities to ensure the quality of service
- Responsible to bring down DSO with in TAT with constant drive collections, and strict review mechanism.
- Develop & Implement self-management System & processes in the department and for new business development efforts.
- Define & measure Customer satisfaction and drive initiatives to influence it positively. Establish regular system receiving, analysing customer feedback, which will be an important input for refining direction & structure of the organization's efforts.
- Institute performance measurement system, tracking / review processes to ensure progressive efforts.
Strategic Business Direction: Marketing, Strategic business direction, Brand building, Business promotion
- Establish overall marketing direction based on business priorities. Develop and deliver Marketing plan (initiatives, support resources, budget) to facilitate sales growth
- Devise a go- to- market plan for our current and new services; drive execution. Measure effectiveness of marketing efforts & efficiency of marketing spends.
- Establish databases and processes for capturing necessary Market & Competitor information on a regular basis. This will include formal market research on brands.
- Sense customer needs / service gaps or opportunities to develop new services
- Efficiently handle key account & ensure qualitative enhancement in service delivery with focus on customer satisfaction
- Ensure the best possible understanding of the client, based upon close behavioural study and expert steering of communications tools
- Conduct reviews on accounts on regular basis to evaluate clients- demands and requirements of key account
- Generate revenue / new business by way of providing better service and upselling services with existing clients.
- Seek references from happy customers
- Ensure feedbacks are taken constantly from Key client and provide feedback to the operations team to enhance the quality of service
- Periodically archive testimonial from customer
Capability Building :
- Team Development: Review teams on assign task understand their capability and institute development mechanism to align with Management objective from time to time. Upscale knowledge and capabilities by identifying and training.
- Team management, guiding/developing process for excellence in service enhancement
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Posted By
Posted in
Sales & Marketing
Job Code
515814