Business Head - Edtech

Report to: Director

Reported by: Sales unit and Marketing unit

Location: Kochi

About the role: This role is aimed to strengthen and expand Sales and Marketing operations across various locations, initially within Kerala and later beyond and to oversee both Marketing and Sales, driving revenue growth.

Role and Responsibilities:

- Oversee and manage overall marketing, growth and sales and ensure adherence to annual plans.

- Develop and implement revenue growth strategies, encompassing marketing alternatives, sales, pricing, and support with strategic partnerships.

- Collaborate with the leadership team to define and track key performance indicators (KPIs) related to revenue growth, lead generation, and conversion rates.

- Oversee and optimize offline marketing (ATL/BTL), digital marketing, social media and influencer marketing campaigns across multiple platforms to ensure adequate lead generation.

- Manage budgets and allocate resources effectively to achieve optimal results.

- Regularly track, monitor and report on revenue performance and progress towards targets to the executive team. Devise strategies to be adopted and alternate options to be evaluated in the event of deviation from plan.

- Collaborate with cross-functional departments to support company-wide growth initiatives.

- Manage people and resources to ensure optimal performance and utilization.

Education and Experience:

- MBA Preferred. Bachelor's degree mandatory with at least 9-15 years of relevant experience in managing the sales and revenue generation.

- Candidates with prior experience in leading sales and marketing functions in educational/edtech setups with a good understanding of Kerala market will be preferred.