Posted By
575
JOB VIEWS
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Posted in
Sales & Marketing
Job Code
1533907
The portfolio includes pulses, grains, ready-to-eat (RTE) products, and dry fruits. This role is critical in establishing in modern trade, strong retail and e-commerce presence, developing brand strategy, and driving sales growth across modern trade, general trade, and online marketplaces.
Key Responsibilities:
- Business Strategy & Growth: Develop and execute a go-to-market strategy for consumer-packaged goods (CPG) across pulses, grains, RTE, and dry fruits.
- Brand Positioning & Marketing: Establish brand identity, drive consumer awareness, and execute marketing campaigns (digital, ATL, BTL).
- Sales & Distribution Expansion: Build and scale modern trade, general trade, and e-commerce sales channels.
- Product Development & Launch: Identify consumer trends and oversee new product development (NPD) for packaged foods.
- Retail & E-Commerce Partnerships: Forge partnerships with supermarkets, online grocery platforms (Amazon, BigBasket, Flipkart), and offline retailers.
- P&L Management & Profitability: Own business revenue, pricing strategy, and margin optimization.
- Supply Chain & Operations: Work closely with procurement, production, and logistics teams to ensure high-quality product availability.
Candidate Profile:
- 15+ years of experience in FMCG, consumer-packaged foods, or agri business.
- Proven expert strategy ise in brand building, sales & distribution, and e-commerce
- Strong network within modern trade, general trade, and digital commerce platforms.
- Experience inlaunching and scaling consumer food brands in India.
- P&L ownership and ability to drive high-margin, high-volume consumer businesses
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Posted By
575
JOB VIEWS
253
APPLICATIONS
3
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1533907
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