Business Head - B2C Segment - Manufacturing Firm

Business Head - B2C

Responsible for driving growth & profitability of the BUb, which covers sales of He/she will be responsible for driving business growth by strengthening the existing distribution channel while working closely with product marketing on developing the long-term product strategy in addition to being responsible for governing new product commercialization in the channel, ensuring channel health, adoption of new digital initiatives and driving analytics-driven decision-making.

Key roles and Responsibilities:

- Grow & transform a large BU.

- AOP planning and building roadmap for execution of strategic objectives laying out key milestones & risks

- Liaise with product marketing team to ensure right product architecture, positioning & pricing

- Create key capabilities for the BU - new product commercialization, channel development, adoption of new digital initiatives, driving analytics driven decision-making and trade spend management

- Drive effective governance within BU

- Build and manage the sales team, critical central functions, and other capabilities within the vertical

- Deliver customer insights to manufacturing and marketing team to preserve/ build competitive advantage in the market

Planning and management:

- Achievement of sales revenue and volume

- Ensure robust AOP build with clearly defined set of initiatives and their business upsides

- Review and monitor account trends, forecasts, sales and establish plans for all regions

- Recommend corrective measures and strategy basis historical performance

Team and stakeholder management:

- Collaborate with product marketing team to ensure right product architecture & pricing are achieved

- Coordinate with various functions in the company to ensure alignment with company & BU's annual and long-term strategy

- Ensure digital tools are in place, being adopted to increase sales effectiveness

- Ensure team compliance on key input and output metrics (e.g., coverage and productivity metrics)

- Motivate and train RSMs and other direct line managers to drive cultural around sales analytics, problem solving, digital awareness and prompt execution of administration and commercial responsibilities

- Ensure talent within the team is identified, retained and groomed for future role executions

Position Reports to : DMD