Business Director - Media Planner - Digital - Media Agency

We are Hiring for Business Director - Media Planner (Digital) with Leading Media Agency for Mumbai Location.

PFB the detail

Location - Mumbai

Work from Office

This role reports directly to the VP- Digital

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Client Management

- Establish a partner-relationship for Digital planning for FMCG clients by being involved in the business

- Provide business solutions through Media metrics like Reach, Frequency, Performance Metrics CPL, CPA, CPS, ACOS

- Overall account stewardship to ensure communication strategy and implementation are in sync towards clients' business direction.

- Undertake key initiatives/business solutions in tandem with clients' goals, business objectives and priorities.

- Manage clients' requests appropriately (e.g. push back on unreasonable timelines, make judgment or evaluate value on ad hoc requests).

- Take ownership for assigned brands.

- Maintain regular WIPs, dialogues and reviews to ensure effective work processes.

- Improve and uphold agency evaluation.

- Build and coach high performing team members as required.

2. Business Partner Management

- Conduct professional briefings to business partners on innovations and ensure alignment to clients' objectives.

- Establish partnership processes with business partners (e.g. rules of engagement).

- Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.

- Ensure best value from all negotiations across media owners and campaigns.

- Manage and resolve conflicts for Executives and Managers.

3. Financial

- Identify opportunities for growth of the business.

- Uphold financial policy and integrity to avoid violation or potential fraud.

- Assist the team members to reconcile all media payment variances of assigned brands.

- Work with team members to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).

- Resolve all ageing matters.

- Accurate business forecast of assigned accounts (monthly and annually).

4. Industry Knowledge (Consumer, Business or Brand Insights)

- Exhibit good understanding and forecast on media/ industry/brand development & implications to the businesses.

- Evaluate the strategic implications of media/ industry/brand developments and identify opportunities & threats to businesses (short to long-term)

5. People Management

- Manage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the team.

- Train, motivate, grow and evaluate team-members.

Pre-requisites for the Role:

- 10 years into digital media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts

- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning.

- Adaptive and keen to learn on the digital ecosystem

- Familiar with the timelines, processes and needs of the implementation of all media

- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)

- 10-15 Years of Digital experience

- Prior experience in handling Digital planning for FMCG clients

- Digital Implementation experience is preferred

- Working knowledge of TV planning will be an added advantage

- Platform expertise across Google, Facebook, DV360, GA

- FMCG background is preferred

- Exp in Biddable + Planning (Preferred)