Business Director - Media Agency

KEY RESPONSIBILITIES:

- Interact with client integrated marketing teams in creating and executing digital experiences while maintaining the sanctity of the brand message

- Strong operation management ability & fair understanding of media landscape & formats especially in digital.

- Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities

- Work in close relationship with the Knowledge and insights team, ensure the development of an on-going measurement tool and process for all marketing campaigns

- Supervise operations to ensure deliverables are met.

- Strengthen and expand relationships with key clients.

REQUIRED SKILLS:

- Dynamic leadership, management and team building skills with an ability to Lead cross-functional teams in developing superior user experiences and engagements using digital assets and platforms

- Strong client facing skills

- Excellent oral and written communication skills

- Well organized, meticulous in approach & ability to work efficiently with various functions of the agency, client and media partners.

- Understand and report key measurement / tracking criteria for the creative executed as part of the campaign

- Collaborate with client's campaign team and media AOR through campaign development process, ensuring local context is provided and maintained throughout campaign development.

- Providing local market perspectives and input on creative, guidance on asset types and formats based on utilization, and prioritization recommendations based on local launch plans

- Create a strong collaborative work team environment to accomplish launch timelines and maintain constructive internal and external partnerships

- CANDIDATE WITH AGENCY BACKGROUND EXPERIENCE ARE PREFERRED.

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