Business Director - Digital Media Strategy & Planning

One of our reputed Media clients is hiring for the position of Business Director (Digital Strategy and Media Plan) for its Digital and Mobility services division.

Those with an experience of 8 to 10 years and can strategically guide plans across all digital media, can submit their updated profiles to me.

Job Responsibility :

- Consult / have Strategic interactions with the brand's leadership team.

- Guide brands to leverage platforms like eCommerce and deliver planned efficiencies.

- Control Strategy and Media Plan inclusive of implementation and ensure Deliveries.

- Liaise with Regional teams for plan integrations and discussions.

- Evaluate Media deals - Negotiations across media.

- Presentations - annual plans, monthly plans, post campaign reports.

- P/L responsibility and revenue generation w.r.t client accounts

- Understanding of the Digital buying and planning process and align initiatives.

- Muliti-brand, Multi-product handling. Demonstrate 360 thinking beyond digital.

Desired Skills and Experience :

- The candidate should be able to strategically guide plans across all digital media and be able to handle relevant back end responsibility like planning, operations and billing with the team.

- He/She should be savvy with media planning concepts, softwares and databases.

- Use Software's like Comscore, Neilsen Adrelevance, Vizisense.

- Understand basic Media concepts - CPM, CPC, CPL, Search, Social, Mobile & other Display advertising models.

- Understand the link of Digital Media plan to Brand campaign objectives

- Knowledge of Digital Trends like eCommerce and guiding brands to leverage platforms and deliver efficiency.

Desired Skills :

- Eye for detail and Speed of delivery.

- Extremely Good Presentation skills.

- Good Communication Skills - written and oral.

- Good Analytical Skills and Data Driven.

- Team Leadership and Management.