Business Director - Advertising/Media Agency

We have excellent job opportunity as Business Director with a fast growing full service agency. Please find further details.

Role : Business Director

Reports to : Associate Vice President

Department : Account Management

Experience : 10-12 years (overall advertising experience in advertising / media agency with a strong digital expertise, around 5-6 yrs. previous experience of handling digital media. )

Location : Gurgaon (out station candidates can apply)

Qualification : MBA /PG higher education with a Specialization in Marketing or Brand Communication

KEY RESPONSIBILITIES

1) Interact with client integrated marketing teams in creating and executing digital experiences while maintaining the sanctity of the brand message

2) Strong operation management ability & fair understanding of media landscape & formats especially in digital.

3) Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities

4) Work in close relationship with the Knowledge and insights team, ensure the development of an on-going measurement tool and process for all marketing campaigns

5) Supervise operations to ensure deliverables are met.

6) Strengthen and expand relationships with key clients.

REQUIRED SKILLS

1) Dynamic leadership, management and team building skills with an ability to Lead cross-functional teams in developing superior user experiences and engagements using digital assets and platforms

2) Strong client facing skills

3) Excellent oral and written communication skills

4) Well organized, meticulous in approach & ability to work efficiently with various functions of the agency, client and media partners.

5) Understand and report key measurement / tracking criteria for the creative executed as part of the campaign

6) Collaborate with client's campaign team and media AOR through campaign development process, ensuring local context is provided and maintained throughout campaign development. This can include providing local market perspectives and input on creative, guidance on asset types and formats based on utilization, and prioritization recommendations based on local launch plans.

7) Create a strong collaborative work team environment to accomplish launch timelines and maintain constructive internal and external partnerships

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