Business Development Representative - Outbound - North America Region

Outbound BDR (North America Region)

Company Overview:

Marble, is an early-stage startup, with a vision to empower small and emerging brands globally to run high performing digital ads in a self-serve manner.

Our founders have graduated from IIT Kharagpur & IIM Ahmedabad. They are seasoned professionals having successfully exited an existing venture & have worked at marquee firms such as McKinsey.

About the Role:

We are on the lookout for a skilled Business Development Representative (BDR) to spearhead our outbound initiatives in North America. The primary goal is to identify and engage prospective customers who would benefit from our products and services. As the initial point of contact for prospects, the ideal BDR should possess a robust understanding of the outbound sales process, excel in lead research, initiate new relationships, and effectively set the stage for successful sales closures. As our first BDRs, the role will be crucial in defining how we build and scale our outbound processes.

What you'll do

- Conduct outbound prospecting to identify, target, qualify, and pursue DTC brands & hyperlocal businesses in North American region

- Generate leads through various activities such as cold calls, emails, and social media outreach

- Research & identify prospect's needs and appropriately tailor the marketing/demo collateral

- Manage and maintain a pipeline of interested prospects; set up meetings or calls with prospective customers

- Discover, analyze & develop playbooks and processes for different customer segments

- Work directly with founders to help build our GTM & Demand Gen team as we grow

What we are looking for:

- A candidate who demonstrates independence, efficiency, and consistency from start to finish, with a proven track record in prospecting and lead generation

- 1-3 years of prior experience in a business development or sales role, preferably in territories like the US, UK, or ANZ; experience in SMB SaaS is a plus but not mandatory

- Exceptional communication skills, both verbal and written, with a keen ability to listen and a high degree of customer empathy

- Resilience, creativity, and tenacity - crucial qualities for an early-stage company where prospecting often demands persistence and innovative approaches