Posted By
Posted in
Sales & Marketing
Job Code
1254471
Support the region in achieving its goals and objectives by:
- Develop and implement annual marketing programs as per plan and budget, consistent with the overall franchise goals and marketing strategy.
- Plan and implement Regional/National/International workshops, KBL/KOL engagement initiatives, CME Initiatives, Digital presence, HCP Training programs in accordance to MCI & other guidelines set.
- Establish effective working relationship with KBL/KOL's in the field; Identify key Physician champions for the region; Assist in coordinating Physician symposiums and participation in main customer events/congress.
- Ensure prominent presence for the region in key annual domestic and international conferences in collaboration with various agencies and external partners- includes booth setup and content partnership.
- Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to product line in-country
- Lead execution of marketing plans for portfolio, coordinate with internal functions and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determine corrective action in line with goals, provide timely and accurate MIS.
- Must work in close alliance with Core Marketing team.
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Posted By
Posted in
Sales & Marketing
Job Code
1254471