Business Development Manager - Digital Advertising Agency

Role and Responsibilities:

Prospecting and Lead Generation:

- Identify and research potential clients and brands interested across digital marketing servicing

- Auditing accounts across meta, google, SEO, Amazon, Flipkart, Blinkit, etc to identify gaps and opportunities for brands to be pitched

- Outreach to potential clients with strong data-backed proposition

- Develop a robust pipeline of leads through targeted outreach, networking, and industry events.

- Build and maintain strong client relationships, understanding their marketing objectives and needs.

- Collaborate with clients to develop customised marketplace strategies and proposals.

Sales and Pitching:

- Create persuasive and tailored pitches to secure new business.

- Present agency capabilities and digital marketing solutions to potential clients.

- Negotiate contracts and close deals, meeting or exceeding sales targets.

Market Research:

- Stay updated on industry trends, competitive landscape, and emerging marketing opportunities.

- Conduct market research to identify new niches and target demographics for partnerships.

Reporting and Analytics:

- Collaborate with the analytics team to provide clients with data-driven insights and performance reports.

- Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.

Location: Major Metro

What are we looking for?

- Minimum 4-6 years of relevant experience in digital marketing agency

- Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).

- Proven experience in business development, sales, or account management, preferably within the digital marketing or marketplace space

- Strong understanding of marketplace trends and platforms.

- Exceptional communication, presentation, and negotiation skills.

- Ability to work independently and collaboratively within a team.

- Results-driven with a track record of meeting or exceeding sales targets.

- Strong analytical skills and the ability to use data to inform decision-making.