ABOUT THE ROLE :
Looking for a talented Business Analyst, who is responsible for the development of digital creative using industry standard technologies and applications. He/she codes the creative within the guidelines of interactive best practices and with emphasis on maintaining aesthetics.
WHAT YOU'LL DO :
- Deliver impactful analyses of assigned projects with high quality, on-time, and within estimated hours
- Review data for insights, trends, and makes key observations
- Solve problems by thinking through approaches to the data or analysis
- Participate as a collaborative team member, holding himself/herself and the team accountable for the quality of the output
WHAT YOU'VE GOT :
- 5+ years of applied analytics experience in a marketing or data driven role, working with marketing database solutions
- Solid understanding of relational & dimensional database models, including ability to break complex processes and methodologies into easy-to-understand explanations for internal clients or team members
- Solid understanding of all aspects of building & maintaining marketing database systems including ETL, merge/purse, household, transactional data processing, promotional history, campaign reporting, etc. is preferred
- Experience in some or all of the following areas of marketing analysis techniques or areas: segmentation/clustering; predictive analytics; digital/ web analytics; marketing campaign measurement; business intelligence/ data visualization reporting, and/or market research
- Proficient with SAS/SPSS and/or OLAP or data-mining tools
- Proficient with SQL (to join and merge data)
- Proficient in Excel, Word, and Powerpoint
- Experience with Tableau, Domo, Qlik or other major BI software preferred
- Experience with Web Analytics tools like Google Analytics, Adobe Analytics, etc. preferred
- Strong problem solving skills
- Demonstrated success in analyzing trends, creating reports, and providing actionable data-driven insights
- Ability to manage several projects simultaneously and prioritize appropriately, working within tight deadlines
- Strong interpersonal skills to collaborate with cross-functional teams
- Strong written and effective communication skills with the ability to communicate findings to different constituents.
- Bachelor's degree; Master's preferred
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