Business Analyst/Senior Business Analyst - UNICA Campaign Development - IT

Client - Leading MNC

Position - BA/SBA - Unica Campaign / Adobe Campaign Developer

Location - Bangalore

Responsibilities :

- Point of contact for the onshore and client teams

- Create Campaign FSD/ BRDs based on the Client requirement

- Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams

- Follow SDLC lifecycle to build multi-channel marketing campaigns

- Building complex flowcharts/ workflows, unit/ end to end testing and deployment of the campaigns.

- Create ad-hoc reports based on business requirements

- Proactively work to improve delivery quality, repeatability and on-time delivery of Campaigns and looking for areas of improvement, implementing, and governing these standards.

- Able to have effective client meetings, negotiate deliverables, and drive successful outcomes.

- Help in developing and implementing best practices, standards, methodologies, etc around Campaign processes & automation.

- Mentor & coach Juniors

Skills & Qualifications :

- Min Full-time Bachelor's/Master's degree

- 4-7 years of relevant work experience in the database marketing domain

- Hands-on working experience in IBM UNICA Campaign /Adobe Campaign Marketing Automation tools.

- Background of CRM, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.

- Experience in the execution of multi-channel marketing programs/operation across multiple accounts.

- Proficient understanding of data warehouse and data mart concepts, Strong SQL skills, must be able to write complex queries

- Experience translating business requirements into functional/business specifications, creating test plans, and developing quality assurance methodologies.

- Creating a process to optimize or automate flowcharts/ workflows

- Detail-oriented, able to multi-task, prioritize and able to quickly change priorities

Salary offered: 6-15LPA