Business Analyst - Telecom

Job Description:

Competition Mapping:

- Regular market visits in order to understand the market place

- Map the competition on products / pricing / promotions/ packaging/ placement

- Track the new product launch strategy for competition

- Draw insights / opportunities & suggest for strategic action

Consumer Research:

- Conduct research /Dipsticks - To gather consumer insights on new product - concept, application & shades; consumer buying behavior, consumer motivations, consumer barriers.

- Draw insights & suggest strategic action

Data Analysis:

- Analytical reports to understand- Category performance

- Track & Analyze the performance of new launches vis a vis - forecast & Competitive offering

Brand activation:

- Create Agency briefs on New Product, consumer insight, competition info.

- Ideate the product proposition & activation plan with the agency

- Working closely with the agency

- Handling various activities of the project like information gathering, analyzing the information gathered, documenting the functional or business requirements,

- Acquisition Analysis, New Product Analysis, Retailer/Distributor Level Analysis, Pre Product Launch Analysis, New Scheme Launch Analysis, New Product Revenue & Churn Tracking Checking.