Business Analyst/Senior Business Analyst/Assistant Manager/Manager - Campaign Analytics - BFS

Campaign Analytics-BA/SBA/AM/Manager-(1-7 years)

JD :

- Working on the reports, databases and campaign specific target Segments for campaigns based on the campaign calendar and continually refining the same for specific plays, tactical course corrections, and ad-hoc marketing and sales leadership requests.

- Working to ensure marketing dashboards are processing sanctified and clean data, investigate anomalies and aberrations in patterns on an ongoing basis.

- Benchmarking performance against targets across all marketing channels and advising on KPIs based on performance analysis.

- Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data.

- Analyzing online user behaviour, conversion data, customer journeys, funnel analysis, and multi-channel attribution.

- Spotting opportunities to try innovative new methodologies and improve the analytical procedure.

- Any other operational, cost, or statistical analysis needed by the marketing leadership on an ad-hoc basis

Skill required : Python+ Campaign Management/analytics(Banking)