Business Analyst/Senior Business Analyst - Advertising/Media Firm

Job Roles and Responsibilities:

- Research, assimilate and share insights on the industry, competitive landscape, and the business.

- Identify, track and model data around key business drivers.

- Solve complex challenges related to product, user experience, performance and scale.

- Create compelling visual representations of data, automate reports & setup alerts to enhance consumption and usage of data.

- Provide actionable data driven insights and recommendations to relevant teams and suggest detailed execution plans.

Qualification and Experience:

- Work experience in either of Marketing Analytics, Product Analytics, Digital Marketing, Experimentation or related fields.

- Demonstrated analytical skills, combined with business judgment and ability to influence business decisions.

- Excellent communication skills, with the ability to construct simple and impactful messages from complex analysis.

- Proficient in MS Excel & SQL.

- Experience with Tableau, knowledge of R/Python would be good to have.

- Experience with Mixpanel /Amplitude platforms would be preferred.

- Strong understanding of statistics and probabilistic methods.

- You should have 3 - 7 years of experience in a techno-commercial role. (Ad Tech Background is must.