Business Analyst - Online/eCommerce Startup

Role & Responsibilities :

- Drive meaningful business insights, and measure performance from data

- Build templates and dashboards to automate operational and management reporting; Own analytical problems and data for the channel.

- Develop and deep dive into key impact metrics for the channel; Design experiments, test hypotheses, build models, and scale what works.

- Make the channel a data-driven organization by creating platforms to better access, interpret and use data in driving day-to-day decisions and business functioning

- Create a data-oriented approach to offline marketing: build impact attribution and media mix attribution model for the channel

Desired Skills :

- Problem-solving : First principle thinking, structured approach to problem-solving and critical thinking

- Analytical skills : Ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

- Technical expertise : Understanding of statistical modelling and data mining concepts, and a track record of solving problems with these methods

- Communication and presentation : Ability to extrapolate data to meaningful business insights; Good data visualization and presentation skills

- Proficiency in SQL, R / Python, Advance Excel is mandatory

- Exposure to marketing funnels and marketing analytics is preferable; Interest in understanding marketing principles is important

Qualifications :

- Bachelor's/Master's Degree in Engineering (BE/ BTech) from reputed institute/college

- 6 months - 3 years experience in Consulting or Business Analyst