Business Analyst - Media

Business Analyst

Roles and Responsibilities :

1. Monitor business KPIs and build an in-depth understanding of the business across the entire data funnel, suggesting key opportunities for growth

2. Provide actionable data-driven insights and recommendations to relevant teams and suggest detailed execution & impact measurement plans

3. Run product experimentation across the funnel and do continuous rounds of A/B testing to understand user behavior and optimize the business metrics

4. Create compelling visual representations of data, automate reports & setup alerts to enhance consumption of data at best moments

5. Solve complex challenges related to product, user experience, performance and scale.

6. As an Analyst , your goal would be to empower business teams with actionable data insights, building data models, identifying and tracking performance metrics

Qualification and Experience :

- B.E. Grad or Grad in Statistics, Economics

- 2 to 7 years of relevant experience in a techno-commercial role or in business analytics in an internet business (Ecommerce / Ad Tech Background shall be preferred)

Who should apply for the role? :

- Self-starter who can work in an entrepreneurial environment

- Work experience in either of Marketing Analytics or Customer Analytics.

- Demonstrated analytical skills, combined with business judgment and ability to influence business decisions

- Proficient in MS Excel & SQL

- Experience with Tableau /Google Data Studio, knowledge of R/Python would be good

- Basic knowledge of Google Analytics/Google AdWords (for Lead Gen)

- Strong understanding of statistics and probabilistic methods

- Experience with Mixpanel /Amplitude platforms would be preferred