Business Analyst - Internet/Online

Roles and Responsibilities:

- Understand decision making needs of business functions ( Credit / Risk, collections etc.)

- Evaluate data required for decisions, identify sources of appropriate data, own up the sanity/accuracy of available data, ensure transformations for right decision making

- Define metrics through the business processes for clear measurability and to deep-dive into processes to identify areas of improvements

- Identify opportunities of improvement in product & process flows through exploratory analysis and Driving customer segmentation to come up with insights on customization for various customer groups

- define analytical frameworks to gain insights on correlations/causality

- Automate (wherever possible) & standardize decision making process to make it data driven

- Work with engineering & data platform team to drive data availability & reliability

- Monitor & highlight health of business by developing metric dashboards to track success & performance metrics for business functions

Desired Candidate Profile :

- Hands-on experience on SQL, any BI platform (Tableau, PowerBI, Qlikview, Looker, Quicksight etc)

- Conceptual understanding of basic statistical concepts (Sampling, Distributions, Central tendency, Hypothesis testing etc)

- Basic understanding of data platforms and ETL processes

- Ability to identify relevant data to solve business problems and (in)validate hypothesis

- (Good to have) Prior data modelling experience in R/Python and some classification and/or regression techniques

- (Good to have) Prior experience with marketing platform such as moengage, clevertap, appsflyer would be a plus

- (Good to have) Prior experience / understanding of lending/insurance/banking domain would be a plus