Business Analyst - eCommerce

About Client:

Our Client's the largest pan India Agri Inputs digital marketplace platform

Specific responsibilities :

- Determining the company's e-commerce goals and KPIs.

- Identifying key areas for improvements, such as audience acquisition, behavior, and conversions.

- Monitoring and analyzing e-commerce metrics and figures.

- Transforming e-commerce data into operational insights.

- Researching competitors, alternative markets, and opportunities in the e-commerce space.

- Brainstorming ideas to enhance and transform the company's e-commerce approach.

- Developing e-commerce solutions in conjunction with marketing and IT personnel.

- Implementing broad e-commerce strategies to assist our business development goals.

- Reporting and acting on changes and market trends.

- Advising various business stakeholders on e-commerce related matters.

- A bachelor's degree in business management, marketing, or data science.

- A minimum of 4 years experience in digital economies and e-commerce.

- In-depth understanding of web-analytic tools, such as Google Analytics, Heap, Oracle, and OWOX BI.

- Knowledge of important e-commerce terminology and measures.

- Highly organized, analytical, and technically-minded.

- Proficient in various data analysis techniques and procedures.

- Excellent report writing and presentation abilities.

- Able to orient data analytics insights with the end-user in mind.

- Professional, punctual, and goal-driven.

- A team player with great communication skills.

Qualification :

- Proficiency with web analytics tools such as Google Analytics, Adobe Analytics (Omniture), Webtrends and with first party consumer data sets.

- High proficiency with SQL and data warehousing tools such as Snowflake

- Proficiency with using Power BI, Google Data studio to create data visualizations from disparate data sources.

- Comprehensive understanding of Google Analytics (UA & v4.0)

- Strong ability to clearly articulate business performance metrics through data and data visualization.

- Well versed in automated reporting methods such as Google APIs, Adobe Report Builder, Adobe Workspace, and other reporting efficiency tools.