Business Analyst - Consumer Marketing Domain

Role:Consumer Marketing Business Analyst

Location:Bangalore

Experience-4 to 6 years

Educational Qualification:MBA

Job Description

Marketing Business Analysts develop marketing plans for companies by gathering data and analyzing market trends. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. Based on our collection of resume samples, the ideal candidate should demonstrate analytical thinking, research skills, report writing expertise, time management, teamwork, and effective communication.

- Analyze sales funnels and customer intent

- Measure ROI of online and offline advertising campaigns

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

- Track email campaign metrics (delivery, open, click-through rates)

- Monitor budget distribution and performance of paid ad campaigns

- Conduct competitive research and analyze benchmarking data

- Recommend website and campaign optimizations

- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

- Work closely with sales and marketing teams to identify opportunities for new client acquisition

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