Job Location: Gurgaon (Onsite)
Designation: Business Analyst
Responsibilities:
- Conduct thorough analysis of key performance metrics, including sales, customer acquisition, retention, and lifetime value, to identify trends, opportunities, and areas for improvement.
- Collaborate with cross-functional teams, including Marketing, Sales, Operations, and Finance, to gather data, define KPIs, and develop actionable insights to drive business growth.
- Utilize data visualization tools to create insightful reports and dashboards that effectively communicate findings and recommendations to stakeholders at all levels of the organization.
- Perform competitive analysis to benchmark our performance against industry standards and identify areas of competitive advantage.
- Identify and evaluate new business opportunities, market trends, and emerging technologies to inform strategic decision-making and drive innovation.
- Partner with the Product Development team to prioritize features and enhancements based on customer feedback, market research, and business objectives.
- Lead ad-hoc analysis and special projects as assigned by senior management, providing actionable insights and recommendations to support business initiatives.
- Stay informed about industry developments, best practices, and regulatory requirements related to D2C brands in India, and proactively recommend strategies to maintain our competitive edge.
Qualifications:
- Bachelor's degree in Business Administration, Economics, Statistics, or related field. Master's degree preferred.
- Proven experience as a Business Analyst or similar role, preferably in the e-commerce or D2C industry.
- Strong analytical skills with proficiency in data analysis tools such as Excel, SQL, and BI platforms.
- Experience with statistical analysis and predictive modelling techniques is highly desirable.
- Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences.
- Strategic mindset with the ability to think critically and solve problems creatively.
- Detail-oriented with a strong commitment to accuracy and quality.
- Ability to work independently and collaboratively in a fast-paced environment.
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