Burgundy Brand Collective - Assistant Manager - Marketing - Luxury Furniture

Digital Marketing:

- Ensuring end-to-end execution of brand communication plans across all media platforms.

- Managing digital agency (if any) in ensuring execution of social media ads, blogs, etc.

- Sharing monthly reports capturing in-depth analysis of appropriate social media metrics, insights, and best practices and formulating an action plan based on the same.

- Ensuring the accuracy of the digital footprint of the brand online.

- Maintaining communication on the website as per brand standards.

Marketing and Collaborations:

- Managing the voice of the brand across all platforms online and offline. This includes setting the tone for the brand voice, managing a marketing calendar, and creating content.

- Managing the execution of the marketing calendar across all platforms- this includes designing and managing B2B and B2C marketing initiatives.

- Checking and verifying the quality of marketing outputs. This includes regular store visits to check visual merchandising, online reputation management, and customer feedback surveys.

- Working cross-functionally with creative, PR, marketing, customer service, sales teams, and vendors to plan and execute strategic and day-to-day marketing activities.

- Developing and managing relationships with the brand's external partners and ensuring a steady flow of communication, inclusion in all marketing promotions, executing all promotional offers, and lastly leveraging marketing support during peak business season.

- Constantly looking for opportunities for collaborations with like-minded external brands and individuals that can value add to the existing business.

- Establishing and developing best practices with the marketing and design team.

- Working with internal teams to generate ideas for brand communication and promotions.

- Ensuring that marketing, design, and creative projects are delivered on time and as per the marketing calendar.

Documentation and Reporting:

- Preparing analysis of the effectiveness of marketing campaigns- drawing information and insights of marketing initiatives and sharing with management on a timely basis.

- Creating monthly marketing reports that capture details of all the initiatives executed in a month.

- Ensuring that every activity/initiative has predefined parameters to measure the performance of the marketing activity.

Maintaining, organizing, and updating key databases including,

- Inventory list of all marketing collateral and items

- Inventory list of all visual merchandise

- Press coverage

Requirements:

- 2-5 years actual experience in marketing, PR, or digital marketing.

- Proficiency in MS Office with strength in Excel and PowerPoint.

- Understanding and experience with all relevant social media applications and digital platforms.

- Exceptional communication skills, meticulous, and strong team player.

- Understanding the retail environment is an added advantage.

- Well organized, independent, and an excellent planner.