bulkMRO.com - Manager - Digital Marketing

Digital Marketing Manager

- Bulk MRO is seeking highly motivated and self starter individuals for marketing its B2B online portal.

- You will work with the Founders and will devise, develop and implement an appropriate marketing and development strategy in order to deliver a customer-orientated and cost-effective route to acquire customers and suppliers across the portal.

Key responsibilities will be as follows :

- Marketing: eg SEO, PPC, Google adwords, affiliate marketing, email marketing, social media marketing, display marketing.

Conversion Management : Copy, usability, user journeys, up-sell/cross- sell,multivariate testing

Development : enhanced functionality, integration with other systems

Operations : Product listings, stock level management, customer communications

Content : Product images, pricing accuracy, copy, adding/removing product

- Ensure the site is maintained and updated so as to maximize customer engagement on the site. Manage content to support the Sales Team.

- Manage and maximize opportunities to increase targeted traffic to the website through a variety of marketing channels including; affiliates, SEO, email,display etc.

- Managing 3rd party suppliers and agencies.

- Awareness of detailed knowledge and expertise regarding online transactions;from customer acquisition techniques to website usability to secure payment processes.

- Responsibility for managing 3rd party re-sellers, and ensure their marketing compliments our Marketing activities.

- Develop the web as a marketing tool in conjunction with the wider Sales team.

- Continual refine and optimize the customer experience through to purchase, to improve conversion rates.

- Take responsibility for the management and ongoing coaching of e commerce team members in line with core skills / competencies identified for the roles within best practice guidelines.

- Lead key projects and ensure effective implementation of those delegated to other team members.

- Work closely and develop relationship with fulfillment bureau and other third parties.

- Good working knowledge and experience of e-commerce activities and online marketing channels

- Experience of content management systems.

- Previous experience using web analytics and other tools to identify opportunities for improvement.

- A strong track-record of managing and developing a team.

- Excellent communication and interpersonal skills.

- Leadership and Influencing skills: Identifies builds and uses a wide network of contacts with people at all levels, internally and externally.

- Achieves a good result through a well-planned approach.

- Proven ability to manage external suppliers.

- Strategic thinking: articulates strategic plans and anticipates unpredictability.

- Resilience: Demonstrates tenacity in achieving results. Stays calm and in control under pressure, demonstrates a positive attitude in the face of difficulties and ambiguity.

Location of the Job : Lower Parel,Mumbai